This post is sponsored by Juniper. Sign up to the Juniper program here and use code EVIEJUNIPER for $75 off each of your first two months – valid til midnight 31 July 2025 (cannot be used in conjunction with other offers).
Imagine a beach where all women felt comfortable to swim and play with their kids in their bikinis. Where no one was self-conscious, and body shape and size wasn’t even a fleeting thought – only positivity when admiring how fabulous everyone is. This is the dream, but unfortunately attitudes towards women and our bodies have created barriers that often prevent us from truly enjoying ourselves and making these kinds of memories with our families.
Women are still judged for the shape and size of our bodies, and that many women feel that they can’t chuck on a cossie because they don’t have the confidence to do it. Not caring and doing it anyway is usually the exception not the norm, and it takes us a lot of courage to make this step.
This needs to change.
My body is none of your business is one of my favourite sayings, because it’s so true. No one should ever comment on someone else’s body – but it’s crazy how we have been taught over the years to subconsciously assess women’s bodies – and it’s even worse that people think they have the right to comment about bodies verbally and online.
I absolutely love the positivity of my online fam who have encouraged me every step of the way of my weight loss journey with Juniper. The difference is that they understand and support me improving my health and making changes to my lifestyle to bring more joy into my life. I love these comments because they really make me feel happy and loved.
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But in the media and online, comments and commentary seek to undermine a woman’s confidence that and make fun of their weight and body shape – and I’ve experienced this on social media too.
It’s one of the many insidious elements of being a woman, because there is still such a strong focus on assessing how we look – from our weight, our shape and our size to the texture of our skin.
There have been huge improvements in the ways that mainstream media used to use woman’s bodies as a way to shame and control us: think back to Princess Diana’s cellulite pics, or the thousands of photos of celebrities with headlines about their weight – remember the ‘baby or bloated?’ headline about Paris Hilton?
But while some mainstream media may have moved away from this kind of commentary, the rise of social media has allowed it to continue. Now we hear podcast bros talking about women’s bodies, comments on women’s bodies in chats and social media posts, and even worse, lists and and online groups that exist to judge, rate and troll women.
Our bodies have always been used against us as a way to shame us.
Even when women commit to changing our lifestyle and take actions to improve our health we are still criticised – because the focus is always on our bodies.
We are condemned for our body size and shape.
We are then criticised for wanting to improve our health.
If we use medical treatment then we are told we are cheaters.
When we lose weight we are assessed on our body shape and size.
Any flaws or changes to our bodies like, loose or sagging skin, are used against us to show us why we were wrong to use weight loss treatment.
We are told the weight loss won’t last because we are cheats and we are lazy.
Juniper has been calling out this behaviour with a series of billboards and advertisements in Sydney and Melbourne, aiming to start a conversation about inappropriate commentary on women’s bodies.
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The Don’t Weigh in on my Weight campaign highlights the no-win situation for women who choose to take control of their health, and aims to take control of the conversation and shift it away from women and our bodies.
The campaign highlights these ridiculous attitudes and the fact that people think it’s okay to comment on other people’s bodies. It’s being shared on billboards and other outdoor advertising in Sydney and Melbourne.
If you see them please share them, and help to keep the conversation going.
We have the opportunity to help change attitudes, and we can do it alongside Juniper and this incredible campaign.
Read more about Don’t Weigh in on My Weight here.
Sign up to the Juniper program here and use code EVIEJUNIPER for $75 off each of your first two months – valid til midnight 31 July 2025 (cannot be used in conjunction with other offers).