If you’re looking for new sunglasses this summer and want to contribute to reducing your impact on our oceans then check out Arise Collectives new sunglasses range – made from commercial gill nets used in the Northern Great Barrier Reef and with 50% of profits going to the World Wide Fund for Nature (WWF).
Arise Collective and WWF joined forces to upcycle old gill nets from the Great Barrier Reef and cut, melted and moulded them into sustainable sunglasses.
It’s called upcycling – taking an existing product and turning it into a new product with a greater value – and Arise Collective and WWF Australia have done it perfectly with the new ReefCycle sunglasses range, available only at Vision Direct Australia.
The WWF-Australia x Arise Collective ReefCycle upcycled sunglasses are available now and 50% of profits go to WWF Australia to support their valuable conservation work. You can discover more about ReefCycle here.
The ReefCycle upcycle process
What are gill nets?
Gill nets hang down into the ocean and are made of woven mesh with gaps only big enough for the fish to get their head through – when the fish tries to back out, their gills get stuck and they remain trapped in the net. It’s a very destructive and indiscriminate form of fishing and is now illegal in Australia and in many places around the world.
Fishing nets in general do so much damage in our oceans. They go rogue – called ghost nets – and float through the oceans, getting tangled with marine life, suffocating and drowning fish, birds, dolphins, whales and so many other beautiful creatures.
Part of Arise Collective’s new ReefCycle range
Why you need WWF-Australia x Arise Collective ReefCycle upcycled sunglasses:
- It’s estimated that 98,000 and more sharks, dolphins, turtles, dugongs and sawfish are caught by commercial gill nets on Queensland’s east coast every year. Buying a pair of ReefCycle keeps commercial gill nets out of our oceans.
Harmful nets are destroying our oceans
- The more sunglasses that are sold, the more proceeds will go towards funding WWF-Australia conservation work, like advocacy for a Net-Free North.
- Each pair of ReefCycle sunnies features a super cute illustration of one of the marine animals you’re helping to protect on the inner glasses temple.
- The upcycled glasses are available with both non-prescription and prescription lenses as well as polarized or non-polarized. Plus, choose from a range of colours including black, brown or green tinted lenses.
You can buy the new ReefCycle sunglasses here now or try them on before you buy them with Vision Direct’s Virtual Try-On tool now.
